Fabio Lattanzi Antinori
ADkeywords, 2020
Steel, paint, LED display, solar panels, data from Google AdWords.
185 x 280 x 60 cm
Unique
Further images
Fabio Lattanzi Antinori's ADkeywords, installed at Frieze Sculpture, visualises the current price of the words that will be most searched for online, and their assigned price. These are also the...
Fabio Lattanzi Antinori's ADkeywords, installed at Frieze Sculpture, visualises the current price of the words that will be most searched for online, and their assigned price. These are also the words that the sculpture itself should use in order to advertise its presence online and drive more people to its physical location.