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International Art Fairs
  Photo London
  21 - 24 May 2015

Artists presented:
Maria Friberg

Pi Artworks’ booth at the inaugural Photo London will present a solo presentation of work by Maria Friberg’s. Friberg belongs to a generation of Scandinavian artists who rose to fame in the 90’s that are often referred to as the Nordic Miracle, a name coined in the late 90’s after a seminal survey exhibition at the Musee d’art Moderne, Paris. The booth will be a curated selection of photographic works that span the last ten years that give a comprehensive overview of the artist’s practice as well as underscore some of the broader themes that run through her work.

Maria Friberg creates pristinely composed photographic and video tableaus that capture individuals and small groups in inert, meditative states. These supine figures are engaged in distinctively passive and introverted actions, such as floating on the surface of a foaming pool, listening to music, sleeping, or simply sitting in what appears to be a state of extreme apathy. Their blank, expressionless faces prevent the viewer from reading their emotions. Each figure lacks any visible physical or emotional interconnectedness with anyone else while simultaneously appearing completely at ease with his or her surroundings.

The settings, which act as the backdrop for Friberg’s men, women and children, vary from the inexplicable stacks of crushed cars in Still Lives [2005], to the dense and luscious Botanical Garden in Days of Eyes [2014]. Each is a serene and dreamlike context that is unpopulated other than with the works’ subject or subjects and is a peculiar place to find someone at complete ease with themselves.

Friberg shuns the use of digital technology to fabricate or manipulate her work, instead, each setting is located and objects arranged through a lengthy set-up process. She also uses ordinary people as opposed to actors for her subjects. For the artist, who originally worked as a painter, the people and objects are her material, and she wants to manipulate and arrange them physically as opposed to simply rendering them on a screen. This lack of digital manipulation and experienced models creates a spontaneity during the production processes that generates visual variations of the artist’s original plan as well as allows the images to contain a visceral sense of the real places and objects they contain.

Over the last 20 years, technological advancements have provided us with tools that have profoundly increased the extent to which we are able to interact and communicate with each other as well as help us record information and store it as part of a collective memory. Thus, we now have the ability and freedom to communicate what we are doing and what we have done how and when we want, increasingly ingraining ourselves in a hyper-connected but at times more physically isolated landscape. This is not necessarily a new phenomenon, as Friberg notes, photographs of public transport interiors from half a century ago often show people reading newspapers in solitude in a scene analogous to that of today. It is however a phenomena that is rapidly increasing in scale and extension. While some people adapt to this increasingly networked landscape, utilizing platforms that allow them to live parallel digital lives, those without the correct capabilities are left alienated. Either way, physical isolation is intensified. 

Friberg’s work explores this key characteristic of the contemporary cultural condition of the western world. In their solitude, her tender subjects seem to find their place in this frenetic interconnected and fast-paced world by jettisoning perpetual connectivity and finding a moment of profound stillness amongst the chaos.

For press information and images, contact: Neil Jefferies: nj@piartworks.com